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"The Ad Contrarian" blog talks about this a lot. Marketers are apparently obsessed with millennials, but their parents (and older) are the ones with the money w
by serve_yay 11y ago
"The Ad Contrarian" blog talks about this a lot. Marketers are apparently obsessed with millennials, but their parents (and older) are the ones with the money who really buy things. For example, the people targeted by car ads constitute 12% of the market, the rest is people older than them. http://adcontrarian.blogspot.com/2013/08/the-youth-car-delusion.html http://adcontrarian.blogspot.com/2013/08/the-youth-car-delus...
- vizeroth 11y agoThis point of view, written by someone over 50, ignores the fact that many baby-boomers still want to see themselves the same way they did in their 20s and 30s, making the advertising nearly as effective on them. At the very least, the data is not showing that they are being driven away by the advertising, and it is not showing that anyone is more effective with baby-boomers by specifically targeting them with campaigns that would not be effective with millennials.
- tsotha 11y agoSure, but the idea is the 18-34 set is developing brand loyalties, so when they actually do have money the marketing will pay off. Cars are a good example. I'm pushing 50, and when I go to buy another car I'll probably buy a Toyota, because I've had good luck with that brand. The other carmakers can spent a trillion dollars on marketing and it's not going to influence me in the slightest. But people who don't have any experience with cars beyond dad's hand-me-down jalopy are going to be more receptive.