Yep, they do have a fantastic conversion rate though - last I read was 15m paying of 60m users [0] - 25% must be among the best for freemium. So in that sense I

Yep, they do have a fantastic conversion rate though - last I read was 15m paying of 60m users [0] - 25% must be among the best for freemium. So in that sense I can see why they probably optimise heavily for more users. I imagine there are a fair chunk of artists who would take the premium only route if they could too - I guess they want to avoid that. [0] http://www.theguardian.com/technology/2015/jan/12/spotify-60m-users-15m-subscribers http://www.theguardian.com/technology/2015/jan/12/spotify-60...