3 ms·
It really depends on your traffic strategy/how people will find your website. If it will rely on word of mouth, it needs to be easily remembered and spelled. I
by davemel37 11y ago
It really depends on your traffic strategy/how people will find your website. If it will rely on word of mouth, it needs to be easily remembered and spelled.
If it will rely on referral traffic and other online links it should be descriptive and trustworthy (I.e no hyphens and not too generic.)
If it will rely on PR and offline ads, it should be brandable (I.e. a blank slate that means nothing but is pronounceable, memorable and easy to spell.
The most important thing is to not fall in love with a name before owning the dot com...otherwise you will end up overpaying for something with no real value.
- ecesena 11y agoWell, I agree on your last point, but not really on all others. Independently on your strategy, you'll go to events, you'll meet people, you'll hopefully have press or in general other people referring your project/biz. My "rules" come from my experience of being an Italian -i.e. not mother tongue- in San Francisco, with a company called Theneeds, that originally we wanted to write as "theneeds" all lower case. Plus, I have a countless list of examples of sites/projects I couldn't find because of absurd name choices.
- davemel37 11y agoThose would all fit under the first point of relying on word of mouth.