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Always brand first. Then check SEO terms and domain availability. A good name shouldn't be detracted by lack of this, however, just as long as no one is using t
by Axsuul 11y ago
Always brand first. Then check SEO terms and domain availability. A good name shouldn't be detracted by lack of this, however, just as long as no one is using the same name and is doing something similar to you. For example, if a domain is taken, any variation like joinNAME.com, tryNAME.com works out. I have two businesses using this strategy and it hasn't been an issue.
TLDs are typically determined by your audience. If it's young and hip, then a new TLD should be ok. If it's a SaaS product, then .com is a must.
- seanp2k2 11y agoI would say it depends on even what your SaaS is. If you're doing CI, you can probably do an IO domain or whatever the hipsters use these days. If you're selling to healthcare providers or basically anything not inside the technosphere, it'll probably be less confusing for your customers to use a .com.