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Ask HN: Best books on marketing?
For my next role I will transition from PM/Software Engineering into a general marketing position.
Are there any great books/other resources you can recommend to freshen up my knowledge from a few classes?
- MichaelCrawford 11y agoRead Jakob nielsen's stuff on usability. Learn to analyze web server log files. Maybe someone will do that for you but you should know how it's done so you know what questions to ask.