Technically true. I think for the arts this is something of an unusual case I'd describe more as an emotional than a financial transaction. I'm paying for somet

Technically true. I think for the arts this is something of an unusual case I'd describe more as an emotional than a financial transaction. I'm paying for something that I could easily get (illegally) for free. My allegiance is to the music and musicians, not to apple, spotify or anyone else providing distribution, as such 'supporting the type of music I like' is a very strong selling point, (not strong enough for me to use Tidal though!) I presume Apple are trying to establish differentiation through the 'radio' service, but since the baseline market requirement is the ability to listen to practically anything all-you-can-eat, it'll be hard for them to achieve it there.