This has nothing to do with founders making or not making money. It's simple matter of respect for the people you do business with. Consider a simple example of

This has nothing to do with founders making or not making money. It's simple matter of respect for the people you do business with. Consider a simple example of someone hiring you to build them a wall around their garden. Sure, you could take their money and do the worst possible job you can. Do you think this is a good idea? The owner ends up with a crappy wall and you end up with a bad reputation. Everyone has things outside of work, like family, that are more important than work. That's not justification for doing the minimum you can do.