well, if you type "loss leader" into Google an infobox pops up that says "A loss leader (also leader) is a pricing strategy where a product is sold at a price b

well, if you type "loss leader" into Google an infobox pops up that says "A loss leader (also leader) is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services" which it got from Wikipedia, whose article doesn't mention what you call the strategy.