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Honestly from the point of view it's pretty good for consumers. Making her album paid-only would have improved the conversion-to-premium rate, whereas making he
by krisdol 11y ago
Honestly from the point of view it's pretty good for consumers. Making her album paid-only would have improved the conversion-to-premium rate, whereas making her album free increases active users. I guess they opted for more users, maybe to look more attractive for more funding?
- mcintyre1994 11y agoYep, they do have a fantastic conversion rate though - last I read was 15m paying of 60m users [0] - 25% must be among the best for freemium. So in that sense I can see why they probably optimise heavily for more users. I imagine there are a fair chunk of artists who would take the premium only route if they could too - I guess they want to avoid that. [0] http://www.theguardian.com/technology/2015/jan/12/spotify-60m-users-15m-subscribers http://www.theguardian.com/technology/2015/jan/12/spotify-60...