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The case for the latter is extremely strong despite how you've framed it. Apple Music will overnight be on an install base of 700-800 million iOS devices plus M
by IBM 11y ago
The case for the latter is extremely strong despite how you've framed it. Apple Music will overnight be on an install base of 700-800 million iOS devices plus Macs (and available on Android and on iTunes on Windows). That combined with the fact that Apple's customers have regularly shown they are willing to pay for apps/services/media makes it extremely likely that this service is going to rapidly expand the market for streaming customers in a short period of time. It's been reported that Apple's goal is a 100 million customers for Apple Music, that's 5 times the number of paid customers Spotify has.
- dperfect 11y agoGood points. Still though, I'm not sure install base alone will expand the overall market significantly, at least not quickly. Everyone I know with those devices already spends money on music in some form (subscription-based or digital downloads), or simply wouldn't pay for music at any price (they will milk the trial periods though). I anticipate many will switch to Apple Music, but that will be a switch, not a new form of spending. Also keep in mind that parents may be willing to spend $.99 here and there for their kids' apps (which adds up fast, but not in a way that feels obvious), whereas few will be happy to sign up for a recurring subscription without at least weighing it against the well-known competition.