Apple's enormous cost in launching the service is the best counterpoint I've read. 3 month free trial means no revenue for Apple too. Apple is certainly in a be

Apple's enormous cost in launching the service is the best counterpoint I've read. 3 month free trial means no revenue for Apple too. Apple is certainly in a better position than most to endure atartup risk through trial. There's another point being overlooked regarding how music is consumed: music is listened to repeatedly over months, and the free trial is no different than a promotional period. Artists, even indies, will still receive income from the myriad other services, and will soon receive a better rate from Apple. Distribution is an enormous service to the artists, and it's value shouldn't be overlooked. That being said Taylor Swift has every right to pass on Apple's offer, and it's great for the recording industry to have a major check/balance like Swift. Unrelated, but interested to see if artists will ever abandon the labels and go direct to distribution. I'm sure labels provide more value than people want to acknowledge. Edit: formatting