3 ms·
And a 3 month free trial is a hilariously short period of time they won't be getting paid in the grand scheme of things. Aside from our characterizations of wha
by IBM 11y ago
And a 3 month free trial is a hilariously short period of time they won't be getting paid in the grand scheme of things. Aside from our characterizations of what is "hilariously small", the fact is that the major labels saw that the deal was worth it to them. And if any of these complaining labels were put to the test as to which deal they would prefer, (paid during free trial and industry standard rates or no payment during free trial and higher than industry rates) I'm pretty sure they're going to pick the latter.
- themartorana 11y agoNot for non-signed artists, which Apple played up pretty hard at WWDC. They don't have labels negotiating for them - in fact, they were left out of the negotiation altogether. But in any case, now artists have two large organizations worried about themselves between the artist and the consumer. This is better, how?
- IBM 11y agoI'm not sure what difference it makes that they don't have labels? The deal is the same for everyone, you get higher royalties overall in exchange for the 3 month free trial.
- themartorana 11y agoOf course large labels can handle this. Small artists that rely on month-to-month revenue to live suffer when they have to give their product away for 3 months. If you give away swag at an event to promote your business with your logo, I bet you still paid the manufacturers and printers and shippers and... And this isn't a "new" business opportunity. It's very likely many subscribers will come Spotify or Rdio or other service, so it isn't a full net plus. Revenue from other avenues will go down.
- IBM 11y agoThey aren't giving away their product, they're getting higher royalties overall. Your argument makes sense only if every single artist is going to be releasing a new album during this 3 month trial period, and that everyone that subscribes to Apple Music does so when it launches. That's not going to happen and musicians will release music long after the trial period is over, for which they'll be earning a higher royalty.
- waterlesscloud 11y agoThe deal isn't the same for everyone. The big record labels have individually negotiated deals with Apple Music.
- obstinate 11y agoIt would take nine years to make up that three month trial period on a 1% extra basis, not accounting for time value of money. They are not hilariously small/short on the same scale. And that doesn't even account for how artists are non-uniformly affected -- artists who are popular now are boned, whereas if you're popular in five years it's no big deal.