From a PR perspective, if you're generating numbers/data that can be easily used in reports by journalists - they will be used. As the deck says, journalists a

From a PR perspective, if you're generating numbers/data that can be easily used in reports by journalists - they will be used. As the deck says, journalists are lazy. Being cited as a source because you provided the info in the most accessible fashion is great for PR and cements you as a recognizable authority.