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I'm not sure about your Spotify question, but I believe Taylor Swift pulled all her music from there because they wouldn't agree to making it paid only (referri
by mcintyre1994 11y ago
I'm not sure about your Spotify question, but I believe Taylor Swift pulled all her music from there because they wouldn't agree to making it paid only (referring to their freemium offering and not the trial there). I think that's why beyond this she has so much respect for Apple's offering - they're obviously already an important player and artists want paid - and only paid, streaming.
- krisdol 11y agoHonestly from the point of view it's pretty good for consumers. Making her album paid-only would have improved the conversion-to-premium rate, whereas making her album free increases active users. I guess they opted for more users, maybe to look more attractive for more funding?
- mcintyre1994 11y agoYep, they do have a fantastic conversion rate though - last I read was 15m paying of 60m users [0] - 25% must be among the best for freemium. So in that sense I can see why they probably optimise heavily for more users. I imagine there are a fair chunk of artists who would take the premium only route if they could too - I guess they want to avoid that. [0] http://www.theguardian.com/technology/2015/jan/12/spotify-60m-users-15m-subscribers http://www.theguardian.com/technology/2015/jan/12/spotify-60...