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That's a specific (but common) use of the loss-leader strategy, but not the definition. The strategy itself is to sell something at a loss, to get a lead/marke
by 1stop 11y ago
That's a specific (but common) use of the loss-leader strategy, but not the definition.
The strategy itself is to sell something at a loss, to get a lead/marketshare/conversion.
- logicallee 11y agowell, if you type "loss leader" into Google an infobox pops up that says "A loss leader (also leader) is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services" which it got from Wikipedia, whose article doesn't mention what you call the strategy.
- 1stop 11y agoTry typing: define: loss leader