2 ms·
I don't think so. It would certainly help in some specific cases and some ideas are certainly worth testing out. However : -A/B testing can only answer so
by on_and_off 11y ago
I don't think so.
It would certainly help in some specific cases and some ideas are certainly worth testing out.
However :
-A/B testing can only answer some very specific questions. Good UX is not just measured by engagement.
-some of these decisions are just bad practices that are widely recognized : for example we were asked to add modal popups pretty much everywhere.
-we are severely shorthanded and implementing these changes and the A/B tests can be a very significant time investment. Especially when they are abandoned before going live for the reasons given by everyone but the person in charge.