I wanted to focus on one thing which I really liked in that list. The author stresses the need to explain the rationale for decisions (aka, why we are going to

I wanted to focus on one thing which I really liked in that list. The author stresses the need to explain the rationale for decisions (aka, why we are going to focus on x, instead of y) rather than presenting all decisions as unquestionable and infallible edicts from god. This doesn't mean that every employee will agree with every decision taken from management - but hearing the whys, and understanding the debate that went into taking a decision helps a lot in getting buy in and getting people to go that extra mile.