I really enjoyed this talk. One of my favorite parts was a list of book recommendations Kevin provided at the end: - call to action - landing page optimizati

I really enjoyed this talk. One of my favorite parts was a list of book recommendations Kevin provided at the end: - call to action - landing page optimization - small giants - the ultimate question (how to design surveys and define meaningful metrics) - why marriages succeed or fail (john gottman's research on relationships) - predictably irrational (behavioral economics) - sway: the irresistible pull of irrational behavior