Because skewness. Skewness is what brings some toward riskier propositions, in hopes for a small chance of huge success. Those of us that start companies also

Because skewness. Skewness is what brings some toward riskier propositions, in hopes for a small chance of huge success. Those of us that start companies also don't like the middle of a probability distribution (i.e., predictable returns for a predictable amount of effort).