identify the markets that are being overlooked by others That's what I meant about it being hard to escape reputations. The fact that so many other businesses

identify the markets that are being overlooked by others That's what I meant about it being hard to escape reputations. The fact that so many other businesses are overlooking the market is part of what reenforces the status quo. Many businesses probably see challenging the status quo to be risky, since they don't know whether it's because of inherent properties of the market or because of a confounding factor.