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> All the same, it's hard to escape the reputations each platform has, and it's usually not sensible for an individual business to go against the grain just to
by chimeracoder 11y ago
> All the same, it's hard to escape the reputations each platform has, and it's usually not sensible for an individual business to go against the grain just to level the playing field.
Quite the opposite. If it's true that Android users' reputation for being less willing to pay is undeserved (or overstated), then that means that the market is probably undersaturated. That means it would be to their advantage to target Android users.
In general, business stand to make more money where they can identify the markets that are being overlooked by others, not by competing in the same markets that others are already targeting.
- egwynn 11y agoidentify the markets that are being overlooked by others That's what I meant about it being hard to escape reputations. The fact that so many other businesses are overlooking the market is part of what reenforces the status quo. Many businesses probably see challenging the status quo to be risky, since they don't know whether it's because of inherent properties of the market or because of a confounding factor.