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I think it's important when you're trying to advertise your product. If there is a marginal cost for each set of eyeballs you can attract, then you'll probably
by egwynn 11y ago
I think it's important when you're trying to advertise your product. If there is a marginal cost for each set of eyeballs you can attract, then you'll probably want to start with the richest set of eyeballs.
- x0x0 11y agoOr you have non-trivial per-user costs: servers, bandwidth, support.
- mattmaroon 11y agoThat's true, though to a large extent, the cost of those eyeballs is relative to the value of them. Android ads cost less because they convert less. So it's really about which platform has the highest ROI.