Well, think about it: selling frobnobs to average consumers at a profit margin of 1% is difficult and risky. But if you can sell fribfrob-as-a-service to the c

Well, think about it: selling frobnobs to average consumers at a profit margin of 1% is difficult and risky. But if you can sell fribfrob-as-a-service to the corporate executives that run bigcorps that already successfully sell frobnobs to average consumers, pooling large sums of money together in corporate coffers, then you can do a lot less selling for a lot more profit. It's like running a landscaping business: you don't go to the poor side of the tracks and offer to mow small lawns for 50 cents. You go to the people who live by the country club and offer to mow big lawns for $50.