Pros -------- 0) It's validation. 1) Execution will be different, they might bork it or serve different customer segments. Cons -------- 0) Find/create du

Pros -------- 0) It's validation. 1) Execution will be different, they might bork it or serve different customer segments. Cons -------- 0) Find/create durable competitive advantage/s 1) Win-Lose/Lose-Lose competition sucks because it's often dumb (see also: Peter Thiel)