What, no mention of Nespresso (invented in '76) ? Is it just because the american startup audience is more familiar with Keurig? I do like his core point that

What, no mention of Nespresso (invented in '76) ? Is it just because the american startup audience is more familiar with Keurig? I do like his core point that the Keurig (/Nespresso) business model is psychologically different from razor+blades. I understand 3D printer manufacturers have also been trying to apply it, to limited success: the primary audience of hackers and tinkerers are by nature adverse to embracing such a business model.