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Yet another reason not to listen to the lawyers who like to make fights out of issues they don't understand. Companies need to protect their trademarks, and th
by mathattack 11y ago
Yet another reason not to listen to the lawyers who like to make fights out of issues they don't understand. Companies need to protect their trademarks, and they need lawyers who know when their trademarks are legitimately under threat.
- dnautics 11y agoBut the lawyers cannot really know, because that becomes up to a judge later on. There is no clear algorithmic formula to decide if they were sufficiently defensive in the eyes of the law. They have to make a best effort at defending the trademark, so in general the best strategy is to err on the side of overagression and apology. If someone says, hey, you were lax in defending your trademark, down the line, they can point and say, nu-uh, we we were so aggressive a C-level officer had to issue an apology!
- andybak 11y agoAgreeing there is a grey area isn't the same as accepting any absurdity as reasonable. This was as dumb as any trademark claim I've ever heard. Oh. Maybe apart from this: http://www.neatorama.com/2009/03/10/logo-fight-remax-vs-rehava/ http://www.neatorama.com/2009/03/10/logo-fight-remax-vs-reha...
- mathattack 11y agoIn this case it looked like the lawyers just Google searched for IMAX. You can't threaten everyone who ever mentions your firm.