From OP's post above: > She wanted a simple scheduling service, with a panic button — a way for her to let others know if she was running late. My reaction wa

From OP's post above: > She wanted a simple scheduling service, with a panic button — a way for her to let others know if she was running late. My reaction was yours: it's a way to call for help if you're being kidnapped or creeped out by the stranger-driver. The feature is extremely poorly named, and not at all well-communicated through the marketing or the front page. Needs a new name, IMHO.