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They do not charge advertisers, or pay publishers, for bot clicks. Google spends enormous resources identifying artificial ad clicks. They would not have a busi
by dangrossman 11y ago
They do not charge advertisers, or pay publishers, for bot clicks. Google spends enormous resources identifying artificial ad clicks. They would not have a business otherwise: bots don't buy advertisers' products, so advertisers that got large amounts of fake traffic would see a negative ROI and stop advertising with them.