According to the book "12 laws of marketing", that is a good thing. Mean exist a market, and somebody is already targeting them. Is like food stores cluster in

According to the book "12 laws of marketing", that is a good thing. Mean exist a market, and somebody is already targeting them. Is like food stores cluster in a location, is easier if exist a way for the customers to see "look, here is where food can be buy!"... ---- Also: Not only somebody else is building it, many must already do it... is very unlikely somebody truly open a "new market". --- The same book say you must be the #1 in a market. Failing that (like the 99% case) you must create a niche that make you the #1. For example: You can't be the #1 beer seller But, You can be the #1 beer with fruit flavors seller. --- I before stop to do like a dozen of projects, scared by MS, Google, and others when them announce some stuff (that sometimes, only vaguely :( ) were similar to my ideas. Now? I regret all that! None of the stuff they do was even closer to the style I was looking for... Now, I lost my opportunity to do fun/side projects (now, need to bring money to the table). I'm trying to build 2 side projects, and despite are "common" and I move slooowwwww (responsibilities!) I don't worry anymore: Is more likely I will fail because myself, and even if I build a "copy-cat" is clear that I will bring something else to the table, just because I'm not the others... So, don't stop ever because what are others doing.