>Companies can loose their trademark if the term becomes generic This is ridiculous on its face. Its not like some competitor made an IMAXy Projector. This was

>Companies can loose their trademark if the term becomes generic This is ridiculous on its face. Its not like some competitor made an IMAXy Projector. This was a quote in a press article. This is a speech issue that has nothing to do with dilution, which is obvious if you bothered to read the article where Mary Ruby assaults ars staff with a weird rant about how VR cant compete with IMAX. Frankly, the fact that trademark abusing corporations have people repeating their bullshit is scary.