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Kevin Hale of Wufoo (YC W06) at LessConf 2009 [video]
- BenS 17y agoI really enjoyed this talk. One of my favorite parts was a list of book recommendations Kevin provided at the end: - call to action - landing page optimization - small giants - the ultimate question (how to design surveys and define meaningful metrics) - why marriages succeed or fail (john gottman's research on relationships) - predictably irrational (behavioral economics) - sway: the irresistible pull of irrational behavior