Kevin, I saw in your other thread that you would be giving feedback to Show HNs today and I was really hoping you would come across ours and provide some insig

Kevin, I saw in your other thread that you would be giving feedback to Show HNs today and I was really hoping you would come across ours and provide some insights. Thanks for taking the time to dig through the site and reply with your thoughts! We can definitely improve the homepage to answer those basic questions more directly. I think one thing we need to do is identify the target audience(s) and try to address each individually. For example, like you said, the sender/receiver obviously cares most about how it works and what they have to do to try it out. The IT guy wants to know how it works (is it really secure) and how to install it. Do you have any advice for a good approach when there are 2 or more target audiences you want to have call to actions for on the home page? Perhaps we need to pick one and then have a clear link for the other target (secondary?) audience and address their concerns on another page entirely.