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Schmidt contradicts himself : He tells us that newspapers can get good money using targeted ads , and then he tells us that google(which is the leader in ad tar
by ippisl 17y ago
Schmidt contradicts himself :
He tells us that newspapers can get good money using targeted ads , and then he tells us that google(which is the leader in ad targeting) get very little revenue from ads next to newspapers stories.
So ads might not be the solution for the current problems of newspapers.
But if you look at google news , every story gets published in hundred of newspapers with some little variation.
Seems like a huge redundancy , that takes a lot of work , and shares the ad revenue between many many sources.
- Xichekolas 17y ago> every story gets published in hundred of newspapers with some little variation. Seems like a huge redundancy, that takes a lot of work, and shares the ad revenue between many many sources Exactly. The newspaper industry as a distribution model, with many players redistributing content created by a few, and sharing the revenue, just won't make sense when distribution online is effectively free... both in terms of cost and expectation of cost. However, the content creation industry will thrive. Non-syndicated, subscription services like the Economist will do just fine.