If IMAX's attorneys actually think nominative use in an article risks them losing the trademark, they need to fire their attorney. In no way is Ars using the I

If IMAX's attorneys actually think nominative use in an article risks them losing the trademark, they need to fire their attorney. In no way is Ars using the IMAX mark to refer to a generic large screen (its an attributed quote, not an editorial comment) and there's no risk of confusion. All the lawyers are doing is chasing a pay check