This. And besides this, the trend of corporate wellness programs is booming, and a large portion of these is quantifying the activity levels of participant emp

This. And besides this, the trend of corporate wellness programs is booming, and a large portion of these is quantifying the activity levels of participant employees. Wearables like Fitbits make this trivial (as do API hooks into services provided by Garmin/Polar/Suunto/etc). In these cases, there's a financial interest for employees to use and like their activity tracker.