>I have never met or heard of a successful person that doesn't have skeletons in his closet. Each and every one of them has built his tower either through shady

>I have never met or heard of a successful person that doesn't have skeletons in his closet. Each and every one of them has built his tower either through shady deals or on the backs of others. On the other hand, I met a lot of middle-class people that obtained independence by themselves. There are no skeletons there. Only the scars of decades of stress and hard work. You have met and/or heard of every successful person? Making a generalised blanked statement like this is unwise. >Will you buy the $9.99 or the $10.00 product? You can spin marketing and psychological tactics all you want. It all boils down to perceived value vs cost. Another more nuanced issue which you have attempted to over simplify. If all other things are equal, sure, price will be the deciding factor. But, all other things are never equal.