Not everyone uses Cisco, some people use Juniper. Not everyone uses HP, many use Dell and others. Not everyone has a LAMP stack, some prefer SQL Server, IIS, an

Not everyone uses Cisco, some people use Juniper. Not everyone uses HP, many use Dell and others. Not everyone has a LAMP stack, some prefer SQL Server, IIS, and .NET. There's many ways to differentiate. Maybe yours can be more featureful. Maybe it can be simpler; not everyone wants everything to be covered in options. Maybe you can iterate faster; maybe you can offer more stability and a more "corporate-aligned" update schedule. Look for people who don't like the other person's product, find out why, learn from their mistakes, and try to serve users that they ignore.