Consumers could also think it was certified by the Mayo Clinic and made of unicorns. This is approximately as likely. Making the leap from what was written in

Consumers could also think it was certified by the Mayo Clinic and made of unicorns. This is approximately as likely. Making the leap from what was written in the article to "IMAX certified" is a hilariously wide leap. It's about two orders of magnitude too wide to justify the threat letter from IMAX.