> If someone (such as OP) believes that SteamVR can be a competitive experience with IMAX, then they can believe it can be certified or licensed by IMAX. Thus c

> If someone (such as OP) believes that SteamVR can be a competitive experience with IMAX, then they can believe it can be certified or licensed by IMAX. Thus consumer confusion is possible here. The test isn't whether someone can believe it, in the sense that it isn't physically impossible that at least one person could believe it. Thankfully. It's, according to the article, whether there's a likelyhood of confusion. I.e. whether an average, reasonably prudent consumer would be likely to be confused.