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Why B2D marketing gets it wrong
- MichaelCrawford 11y agoMicroport used to advertise that its SystemV port supported Berkeley Job Control. I got a lot of complaints about that while working tech support. "No, we don't support job control. I don't know that we ever plan to." "Look at your own magazine ad," a user finally pointed out. I showed a copy of our ad in a trade rag to our marketing guy. "We don't support that." "Oh, ok," he replied, then used an exacto knife to remove it from his master copy of the ad layout.