I know little about this, but my impression since the iMac has been that Apple was going after the smug, family, friendly, part-of-your-life image. Now they're

I know little about this, but my impression since the iMac has been that Apple was going after the smug, family, friendly, part-of-your-life image. Now they're more of a (all-encompassing) media company, which isn't so far off from the digital hub. I'm not sure how Adobe fits in. If you really see a sale viable, even partially by auction, who would participate? Google (for Flash?)? Microsoft?