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And if you see google as a search company, than this is ba news. Too bad they are an ad company.
by apgwoz 17y ago
And if you see google as a search company, than this is ba news. Too bad they are an ad company.
- notauser 17y agoA drop in search volume doesn't impact their content network ads, you are correct. However I don't think Microsoft will let Google buy space on Bing to place their ads. Therefore a drop in search volume leads to a cut in ad revenue. Even if placement on Bing for ad words was possible Google would have to give Microsoft a cut - right now they keep 100% of search revenue (minus operating costs). Unless Bing is substantially cheaper to run than Google that would work out badly for revenue per ad. Worst of all from their perspective a drop in search volume would lead to a loss of opportunity to push news, gmail, youtube and especially maps/local search. These related properties must be benefiting heavily from their top placement in Google search results.