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Is Knowledge Graph that thing that tries to directly answer questions you type into Google Search? I haven't found it to be very useful; what is the thinking be

Is Knowledge Graph that thing that tries to directly answer questions you type into Google Search? I haven't found it to be very useful; what is the thinking behind cloning it? Where does it add value?

dublinben 11y ago
>Where does it add value? It keeps people on the Google site, with Google ads, instead of on different websites that may not have Google ads.
ma2rten 11y ago
I think in addition to the box that you see it's also used to improve search results.
wisty 11y ago
Let's say a user is on your site, and they do thing. You might want to then show them either content or adds for related thing.
cromwellian 11y ago
Knowledge Graph is used for lots of stuff, not just answering facts. It helps to know what an entity is for many reasons. Let's say you're searching Google Photos for "Mammals". Photos might have neural tags tagged for dogs, for dog breeds, and for very specific animals, but they might not be tagged for higher level concepts, like that a Dog is a Mammal. The KG tells you if a given term is a Point of Interest, a location, a landmark, a person, an actor or character, a film, food, and what not. This lets stuff like Now on Tap provide contextually relevant apps like IMDb for films, actors, etc or Open Table for Restaurants. I've found KG to be very useful for some queries, especially queries that produce Carousels, like "top ten movies in 1996"
wodenokoto 11y ago
The article is full of examples. From the article: If you’re listening to a Skrillex song, you can say “What’s his real name?” and your phone will give you his real name. If you open an email asking if you want to see Tomorrowland, you can tap on it and get instant reviews, ratings, and trailers for the latest sub-par George Clooney flick. If your get a text suggesting dinner at some hip restaurant you’ve never heard of, you can tap again for reservations and directions.

dublinben 11y ago

>Where does it add value? It keeps people on the Google site, with Google ads, instead of on different websites that may not have Google ads.

ma2rten 11y ago

I think in addition to the box that you see it's also used to improve search results.

wisty 11y ago

Let's say a user is on your site, and they do thing. You might want to then show them either content or adds for related thing.

cromwellian 11y ago

Knowledge Graph is used for lots of stuff, not just answering facts. It helps to know what an entity is for many reasons. Let's say you're searching Google Photos for "Mammals". Photos might have neural tags tagged for dogs, for dog breeds, and for very specific animals, but they might not be tagged for higher level concepts, like that a Dog is a Mammal. The KG tells you if a given term is a Point of Interest, a location, a landmark, a person, an actor or character, a film, food, and what not. This lets stuff like Now on Tap provide contextually relevant apps like IMDb for films, actors, etc or Open Table for Restaurants. I've found KG to be very useful for some queries, especially queries that produce Carousels, like "top ten movies in 1996"

wodenokoto 11y ago

The article is full of examples. From the article: If you’re listening to a Skrillex song, you can say “What’s his real name?” and your phone will give you his real name. If you open an email asking if you want to see Tomorrowland, you can tap on it and get instant reviews, ratings, and trailers for the latest sub-par George Clooney flick. If your get a text suggesting dinner at some hip restaurant you’ve never heard of, you can tap again for reservations and directions.