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The whole fight about adblocking won't be solved in the court, but with a technical arms race. In the end startups like this one will probably win, just because
by enterprize4 11y ago
The whole fight about adblocking won't be solved in the court, but with a technical arms race. In the end startups like this one will probably win, just because there is a real, monetary gain for them. And then visitors of the sites using technology like this will have to choose: Either don't see ads, but also no (or not as much) content or content, but with ads or a payment. In my opinion this will lead to a better "contract" between users and the site, where everyones cards are on the table.
- rhizome 11y agoThe counter for this of course is snake-oil. Look at the history of facial recognition, which has never worked in any environment outside of tiny-sampleset applications and yet is an almost-$3B/year industry. http://www.marketsandmarkets.com/PressReleases/facial-recognition.asp http://www.marketsandmarkets.com/PressReleases/facial-recogn... "Monetary gain" can be realized in more forms than those implied by the perfect accomplishment of a goal, of "winning," which adblock-blocking most surely will not, just as adblocking will never be perfect.
- zem 11y agoit might also lead to people skipping those sites altogether, which is what triggered the whole ad-supported-web madness in the first place.
- bashinator 11y agoI do this on principle, especially with mobile where ad-blocking is less available. If a page is especially egregious (full page ads, poor loading, etc), I will just close the entire tab ASAP. There's very little I need to read that badly, and hopefully it will show up in some tracking metrics.