> My complaint is that the incremental improvements that Apple bring to the industry - regardless of how sleek they may be - isn't itself innovation. That's re

> My complaint is that the incremental improvements that Apple bring to the industry - regardless of how sleek they may be - isn't itself innovation. That's really debatable. Innovation is about bringing something new and uniquely useful to the market [1]. It is an economic term, arguably coined by economists to distinguish from invention, which often has zero economic impact. Innovations can be incremental. They might not even be technology - a small change in process or in positioning can be an innovation. Incremental things add up to a big deal. My favorite list of sources of innovative opportunity is Drucker's [2] I agree the true inventors often get forgotten about, and that's lamentable. And I'm sorry for reading into your comment too much about success. [1] http://www.asymco.com/2014/04/16/innoveracy-misunderstanding-innovation/ http://www.asymco.com/2014/04/16/innoveracy-misunderstanding... [2] https://www.extension.iastate.edu/agdm/wholefarm/html/c5-10.html https://www.extension.iastate.edu/agdm/wholefarm/html/c5-10....