Apple is going up against well-entrenched incumbents. It would be a good idea for it to use those cash reserves in order to carve out a space in streaming-land,

Apple is going up against well-entrenched incumbents. It would be a good idea for it to use those cash reserves in order to carve out a space in streaming-land, if that's something it wants to get into. See also: Microsoft and the XBox - how many years was it before that broke even? Throwing money at labels alienated from Spotify and co may or may not be a good use of that money, but given the amount of griping going around, it could be worth a shot. That's between the respective beancounters of Apple and the labels.