> And given the natural response of competing digital services to offer comparable terms, we fear that the free trial aspect, far from moving the industry away

> And given the natural response of competing digital services to offer comparable terms, we fear that the free trial aspect, far from moving the industry away from freemium services – a model we support – is only resulting in taking the “mium” out of freemium. Wait, how does that work exactly? (Though I agree with the point that they shouldn't have to bear Apple's customer acquisition costs.)