Vice president of Intel, Steven McGeady, testified that Microsoft vice president Paul Maritz used the phrase in a 1995 meeting with Intel to describe Microsoft'

Vice president of Intel, Steven McGeady, testified that Microsoft vice president Paul Maritz used the phrase in a 1995 meeting with Intel to describe Microsoft's strategy toward Netscape, Java, and the Internet. So it's hardly fringe and people are well founded in their beliefs that this is a strategy that's end goal is to make Apple more dominant, not "help open source" or "be friendly to developers".