I would claim there is some good arguments (which people may or may not agree with) that any like or dislikes that companies has that is not PR based or revenue

I would claim there is some good arguments (which people may or may not agree with) that any like or dislikes that companies has that is not PR based or revenue/cost based is illegitimate business decision that a market economy should replace. That's a nice summary. Been thinking lately about "business bugs". As technology developers, we're all familiar with technology bugs: system crashes, system runs too slow, system does something unexpected. It occurs to me that there are business bugs as well. Business takes too long, business solves the wrong problem, and so on. Perhaps the entire raison d'être of Lean Startup is to apply ATDD at the business execution level.