To reassure yourself that this is true, there's a dollar amount he's asking for here. If your company has $1m valuation, that amount is $50k. So he's asking for

To reassure yourself that this is true, there's a dollar amount he's asking for here. If your company has $1m valuation, that amount is $50k. So he's asking for $50k as a signing bonus, in an arrangement in which he'll give you maybe 50 hours of advice over the year. In addition to fees. (And your valuation is likely higher, in which case his "fee" is too). Run, dont walk, away from this dude. Also, I heard advice somewhere to never ever give equity to vendors.